Wade Crane

Wade joined Brentnalls SA as an undergraduate accountant who was attracted by the finance industry's diversification. Fast forward, and Wade has completed the Chartered Accounting program and enjoys putting his in-depth knowledge and experience to use to achieve a positive result for his clients. Wade’s commitment to his role saw him rise to Supervisor, Associate in 2022, and Principal in 2024. 

Wade has a passion for providing services that add value to a business, whether through the streamlining of processes or providing outcome-driven advisory services to assist clients in achieving their goals. Efficiently completing compliance work and effectively communicating with his clients is also a focus for Wade. He believes most clients don’t have a passion for compliance and that their efforts should be on their core business services and strategies, as this is where they have the most significant impact.

Wade takes a proactive approach with a client-first mindset to provide support and ensure the clients' expectations are met and exceeded.

"Businesses are constantly evolving. My role is to help clients identify efficiencies and opportunities so that they can realise their full potential," says Wade.

Industry Experience

Health

Wade has significant experience providing advisory and compliance services to clients within the medical industry. His focus is on the business's operational processes while also ensuring the business is tax-effective and meets ATO requirements. Wade has in-depth knowledge of medical practice valuations and the medical business sale process.

Agribusiness

Working with cattle farmers, grape growers, fruit pickers, and wineries, Wade has significant experience with wine equalisation tax, farm management deposits, stock management, tax planning, and primary production averaging. He has also helped clients migrate to automated software systems, allowing them to spend more time doing what they do best.

Construction

Wade has had exposure to various clients within the construction and allied civil services industries, from clients with large-scale construction projects to traffic management services. He is up-to-date with ATO reporting requirements and has experience providing cash flow reporting and benchmark analysis to help clients manage their payments and improve their profitability.